Will is the founder of Farnell Clarke, setting the business up in 2007 having previously worked within a Big Four firm. He wanted Farnell Clarke to be a different kind of accounting firm. He saw an opportunity to utilise technology to drive efficiency and change the way accounting services could be delivered to clients. This led to Farnell Clarke being one of the first 100%-cloud practices in the world.
Will now uses the experiences acquired as a tech-driven firm to support other firms moving to a digital-based strategy. He’s regarded as one of the UK’s foremost thought leaders and speakers on accounting tech and the changing landscape and environment currently driving the accounting profession. Will is author of ‘The Digital Firm’, a blueprint for digital transformation within an accounting firm and is a regular engaging speaker and advocate for some of the leading UK and global accounting tech brands.