About us

We are an award winning digital first accountancy group based in Norwich, Norfolk and Suffolk with clients across East Anglia and London.

Our history

Farnell Clarke was formed over 15 years ago by our Chairman, Will Farnell, who saw the opportunity of embracing new digital practices into the traditional accountancy sector. This led to Farnell Clarke being the first 100% Cloud accounting firm in the UK.

Since our launch the business has grown its services and offerings but at its heart our focus, supporting our clients and ensuring they benefit from the effective use of digital accounting software and platforms, has never changed.

We are proud of our digital expertise and pedigree and work closely with national and global software vendors. We help to continue lead and drive the digital transformation of the accounting industry and driving benefits for businesses of all sizes.

Our pioneering digital first approach has led the business to be recognised through multiple industry awards. Now Will, and members of the management team are regularly asked to speak at major accounting industry events on the benefits of digital transformation and what future key trends will be.

Our mission

Our mission is driven by our purpose which has remained strong since we opened the doors in 2007. Farnell Clarke set out to change the way professional services were delivered and perceived by those using the services. Today this means delivering first class client experiences to our SME and private clients by utilising the best people, processes, and technology available.

Farnell Clarke was formed on the belief that when you blend the right people, with the right technology, and use the right processes, you get the best results.

Our leading digital first approach ensures we always provide first class accounting and tax services effectively and efficiently. Providing advice, insight and support whenever you need it. Our passion is saving our clients time and money by using technology and data. Giving you peace of mind, making your lives easier and freeing you to focus on what you do best.

Our values

Putting the client first

We strive to deliver a market leading client experience in every aspect of our service delivery, putting our clients at the heart of all that we do. We are committed to always responding promptly, to train our staff to the highest possible standard and adhering to robust and effective processes. We work hard to ensure our clients have complete faith in our ability to deliver excellent services.

Accountants who care

We are approachable and responsive, actively encouraging our clients to stay in regular touch with us and always responding quickly and positively. We are business advisors, not just accountants, and care about the success of our clients’ businesses. Delivering insightful, sensible, practical, and timely advice whenever needed, aiming to become critical business partners and an extension of their teams.

Efficiency through technology

As the UK’s first 100% cloud accounting practice we constantly review and invest in latest and best technology to improve our service and client experience and to deliver the greatest value for clients. We constantly strive for better ways of working in the interest of our clients and are viewed by our peers as the benchmark for excellence in our application of people, process, and technology.

Trust and Transparency

We offer our clients a bespoke suite of services that work for their business, personal needs and budget. Our fixed fee approach provides clarity and transparency for our clients for the services we provide.

Feel good accountancy

We recognise that human relationships are the single biggest success factor in our business. We take actions every day to build trusting long-term relationships with our clients. We want our clients to be able to focus on the things that will make the biggest impact on their business and their lives without the stress of managing their accounts and tax affairs. By using the most innovative collection of digital tools, the very best people, and carefully considered and designed processes, we make our clients’ lives simpler and more efficient


SME News UK Finance Awards
Most Pioneering Accountancy Group
East Anglia - Winner 2022

British Accountancy Awards
Independent Firm of the Year
East of England - 2019

Accounting Excellence Awards
Medium Firm of the Year
Winner -2019

Practice Excellence Awards
Innovative Firm of the Year
Shortlisted -2017

Xero Awards
100% Xero Award
Winner - 2017

British Accountancy Awards
Most Innovative Practice
Independent Firm - 2016

British Accountancy Awards
Most Innovative Practice
Overall Winner - 2016

British Accountancy Awards
Independent Firm of the Year
East of England - 2016

Meet the team

Find out more about our team of digitally driven and client focussed accountants, tax and business advisors all here to help and support you.

Contact us today to see how we can help you.

Call our business development team on 01603 981750 or fill in the form below and we will get back to you.

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